VDP Complete® Cross Media
SMS Text, QR Codes, Video & more in one database
The VDP Complete® marketing program can be utilized as the centerpiece
of cross media marketing campaigns that are coordinated through a centralized web
portal. Unique phone numbers, email, SMS-text, QR codes and landing page data can
all be integrated into one platform to eliminate data silos from various marketing
programs. With full API connectivity and industry leading security protocols, VDP
Complete can tie into any system.
Easily add a static or variable QR Code to your marketing to provide an additional
response mechanism for your prospects. Collect lead information one location. There
is no need to have an additional marketing platform or service to add this functionality.
GURLs - Static Pages
Use static landing pages (also called generic URLs or GURLs) for each and every
marketing campaign launched to add robust web tracking to any channel. By leveraging
VDP Web’s powerful DNS capabilities, independently track response from multiple
channels using only one set of content in one campaign.
VDP Web Video
With VDP Web, you can easily incorporate various video presentations. Feature movies,
presentations, video spokesperson, or other content on landing pages.
There has been a lot of buzz at conferences and in blogs and websites lately about
QR Codes. The primary usage for marketers has been to link url's in various forms
of advertising. For reading the barcode, most users must install specific software
on the mobile device to be used in order to read the image. There are numerous devices
available in the market with scanning capability, usually using camera. Various
software providers have applications that can be loaded onto phones that do not
come with the functionality pre-installed, such as the iPhone.
Unique 800# Tracking
Every campaign can integrate a unique 800 or local phone number to provide valuable
insight as to which marketing effort drove response. Each time a call is placed,
the VDP Complete system will record the relevant data and make it available in the
reporting module in real time. Additionally, phone numbers can then be appended
for additional costumer data including psychographic profiles and demographics from
both consumers and businesses.
- Inexpensive and easy to use
- No long term commitments required
Static (or generic) landing pages are a powerful tool that can be used to serve
specific and relevant content to visitors gathered from a variety of marketing channels.
They are especially powerful for individuals who need to make adjustments to the
web but may not access to the corporate web site. Although often associated with
paid search or PURLs, landing pages (or generic URLs – GURLs) can be used with newspaper
or magazine ads, radio and television spots, print collaterals, or carrier pigeons.
SMS Text Messaging
Short Message Service (SMS) is a communications tool which allows short text messages
to be sent to mobile phones. Leverage the data you collect from VDP Web opt-in forms
to contact prospects and clients using SMS text messaging, or use SMS Text and static
print to generate a warm lead list.
- Append phone numbers to create a direct marketing list
- Easy to execute, affordable, and automatic
- No software or licenses to buy
- No long term contracts
- Collect detailed response data