VDP Web® Personalized URLs
Fully integrated variable data landing pages
VDP Web PURLs are an integral part of the VDP Complete integrated cross channel
marketing system. Not all personal URLs are created equal. All of the features required
to build and manage a complete cross media marketing campaign with personalized
URLs (PURLs), personalized landing pages, email, video, SMS text, unique phone number
tracking with fully integrated reporting are included.
Features
All campaigns can feature rich landing pages with variable text, images, links,
video and sound. Use PURLs in both print and email direct marketing to help drive
response and provide detailed tracking for documented Return on Investment.
A challenge with traditional campaigns featuring a website has been the inability
to know which particular recipient looked online but never made additional contact.
These potential customers remain anonymous unless there is a method to capture their
interest. Each prospect in the marketing campaign can receive a personalized web
address. VDP Complete can easily report a visit to this page even if the prospect
does not make a purchase, fill out a contact form, or respond in any other way to
the offer. Sales forces can receive real time alerts that indicate which specific
customer visited the web site, which campaign they are from, and current contact
information.
Automated Follow Up
It is critical that these “soft leads” are contacted again. The conversion rate
of these prospects can be dramatic and significantly increase the response rate
of the entire campaign. VDP Complete can automate email follow ups to surveys or
web visits so you can spend time sellin to qualified prospects.
