Alerts & Reporting
Real Time Email Alerts, Reports & Downloads On Demand
VDP Web® captures detailed information about every visitor to the
site. Page visits, link clicks, opt-ins and survey participation are recorded using
the visitor's PURL (personalized URL), IP address, a unique cookie and the session
identifiers which separate different occasions when the prospect visits.
Enterprise Level Data & Administration
The VDP Web system was specifically designed for enterprise level campaigns. Reports
and administrative tools can be custom tailored to any business requirement or pre-existing
system. Data from multiple sources can be combined, coordinated, exported and tracked
in order to avoid "data silos."
Data Exchange & Delivery Options
Real Time Visit Alerts
An email can be sent to various locations based on the needs of the campaign. Alerts
can go directly to a sales representative or a centralized location as soon as the
prospect opens their personalized web page, even if the prospect does not submit
a form. The PURL address automatically links the individual back to their mailing
record, identifying them by name, address and all other relevant information available
in the data file.
Real Time Survey/Opt In Alerts
Real time email alerts can also be deployed to a sales representative or centralized
location (e.g. marketing or CRM) after a prospect submits a survey response or opt-in
Customer Access Reports
VDP Web provides permissions based, real time, on demand access to PURL campaigns.
Accounts can be granted access to various sites. Additionally, custom built detail
reports can be specially created for certain sites based upon client requirements.
These custom reports will appear in the report menu along with all other standard
reports available for the site.
Automated Import & Export of Data
VDP Web's powerful framework allows for virtually any configuration of data imports
and exports. Data imports and exports can be created to transform data from virtually
any schema (column layout) to virtually any schema. Data imports and exports can
also be scheduled or executed on demand via a web or application interface with
or without encryption.