Is VDP Complete® right for me?
This tool will help you make key decisions about your direct mail campaign. By entering
different values for the four variables below, you can determine which mix will
yield the best results. The system will make suggestions for improvement if required.
Desired number of recipients
The number of mail pieces that you plan to mail at a time.
Number of mailing cycles
The number of times to mail a similar group of recipients. The key to success is
multiple mailings focusing on prospects with a strong propensity to buy.
Average revenue per response
Estimated revenue expected from prospects who respond to this offer. VDP Complete
will help you target the prospects matching your ideal customer, resulting in increased
Expected average response rate
In general, blind direct mail response rates average 1%, but targeting the proper
demographics using VDP Complete's proprietary methodology can dramatically increase
The VDP Complete program includes everything required for a complete domestic direct
mail using variable data printing and an expert web marketing campaign. The cost
per piece provided by this tool is a best guess estimate and may change. Cost is
based on our standard template of a 5.5” x 8.5”, 4 color, full bleed
post card on heavy stock glossy paper. Volume and client–specified, non-standard
requirements, including but not limited to, complex data appending, special design
specifications, or certain highly specific and specialized prospect lists may affect
the final campaign cost.