VDP Complete® 1:1 Cross Media
Variable Data Direct Marketing with Personalized URLs (PURLs)
VDP Complete is the turn key marketing system that captures and cultivates sales
leads using industry leading cross media technology. The program automatically develops
a best prospects list with demographics and email addresses using any marketing
channel, including mail, email, print advertising, SMS-text, phone, broadcast and
static print advertising.
The VDP Complete marketing program includes everything required to conduct a sophisticated
direct marketing campaign that is supported by the web to build brand awareness,
enter the sales cycle at the right time and capture current sales opportunities.
Four Critical Advances in Direct Marketing
Using Variable Data Printing (VDP) and our analysis methodology, a VDP Complete
campaign makes critical advances in marketing:
- Content is served with individually crafted art and messaging based on the recipient’s
demographics via direct mail with variable printing or by email
- Cost effective testing of message and format is readily available in a unified interface
to determine which formats give the best response rate
- Each communication features a unique web address that leads prospects to a custom
home page with automatically populated opt-in forms and automatic follow up
- Detailed reporting is available in one location for direct mail, email, SMS-text,
Timely and Relevant Communications
The Right Message
Our detailed analysis allows the customer to be targeted with the right message.
This analysis determines not only who your best customers are, but who they ought
to be. Variable data allows you to cost-effectively send multiple versions of the
same mailing that are tailored to selected demographics of each recipient. Start
a two way conversation and have your customers tell you the data you need to know.
The Right Customer
The VDP Complete methodology begins with a detailed data analysis of current and
potential customers. The result of the review is a highly targeted list of recipients
for individually customized direct mail campaigns
Data and Demographics
Information on your best customers holds the key to the VDP Complete program. We
can extrapolate which types of people are most likely to respond to direct marketing
solicitations and procure the right contacts. Even if your direct marketing efforts
are starting from scratch, we can build a program using industry benchmarks to create
a vibrant campaign.
The Right Time
VDP Complete analyzes your sales cycle and creates a direct mail campaign to support
it. Proper repetition is the key. One to one marketing makes it cost effective to
target both existing customers and prospects with custom mail pieces.
The Right Channel
Utilize direct mail, email, SMS-text, and phone to reach out to your customers in
the way they want you to. By gathering data during every touch point and making
the marketing process a two way conversation, you can learn about your customers’
preferences and then automatically tailor your efforts to match.
- Creates unique web pages (PURL's) for each prospect that drive improved response
and are an ideal platform for opt-in marketing & surveys
- Analyzes house file (database) for hidden opportunities based on key demographics
- Provides direct mail communications specifically tailored to each individual recipient
based on key demographics
- Increases sales effectiveness, decreases effort, improved response rates and yields
higher Returns on Investment (ROI) from the marketing budget.