• Variable Data Printing

Improving Direct Mail Effectiveness

Lead generation with variable data print in a digital world

Despite the popular emphasis on new media, the best consumer response is still generated by personalized and relevant direct response marketing. Even for giant web based firms with overwhelming market share, getting more site visits is a constant challenge. Industry leaders like Google and zappos use direct mail to drive web traffic.

In the new marketing landscape, traditional channels are the engine behind sales growth. Variable data print direct mail can provide the power of a highly personalized web experience with the hands-on fit and feel of a physical touch. VDP Complete® improves direct mail by allowing marketers to:

  • Customize content, art, and offer by recipient
  • Track web responses that take no direct action
  • Engage customers with automated, multi-channel follow-up

Visit VDP Mail® for complete details on how direct response marketing via mail can effectively reach new customers, drive profitable growth and provide measureable ROI.

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Cross Media 101 Book Updated

Cross Media Marketing 101

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now