• Direct Marketing Self Assesment

Self Assessment

Take a minute and answer these questions about your current marketing.

I have access to all the information I need for lead generation
I know who visits my web site by name
I have the time to dedicate to project manage another program
I know where web visitors came from
I am 100% certain I know who my best customers are
I am 100% certain I know who my best customers ought to be
I can find more of the customers I am looking for
I stay in contact with my B, C, and D tier customers
I know the last time I touched each customer and prospect
I target different segments with unique art, copy, and offers
I can track who visits my website by name, address, and phone
I get detailed reports and can verify the ROI of my campaigns
I know which version of my advertising delivered the best results
I know which segments responded to which advertisements

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