• Cross Media Marketing

VDP Complete® Overview

Four Programs That Work Together For Lead Generation

A VDP Complete marketing program includes everything required to conduct a sophisticated direct mail campaign that is supported by the web to build brand awareness, enter the sales cycle at the right time, and capture current sales opportunities.

VDP Complete is the turn key marketing system that captures and cultivates sales leads using industry leading technology. The program develops a "best prospects" list with demographics and email addresses. The program integrates all channels in the marketing mix regardless of provider.

Start with Profile Complete and any advertising channel to generate a prospect list with demographic data. Prospects can be driven to the web from virtually any media and then be identified and served personalized content. One reporting module tracks all your marketing-from print advertisements to phone calls, email, and web hits.

VDP Mail creates personalized 1:1 direct mail that utilizes the demographic and psychographic information created by Profile Complete. Increase response rates and improve ROI by using direct mail to target only those prospects that have already expressed interest in your product or service. Seamlessly integrate 800# tracking and a robust email marketing platform. Easily create an automatic lead generation program.

VDP Web provides a Personalized URL (PURL) that loads a unique web page which captures the visitor, reinforces the call to action, and sends real time email alerts to your sales force. A detailed reporting module tracks every aspect of the campaign and is available online 24/7. Includes fully integrated cross media with email, QR codes, SMS Text, unique 800# tracking & more.

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Cross Media 101 Book Updated

Cross Media Marketing 101

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now