VDP Web® Personalized URLs
Fully integrated variable data landing pages
VDP Web PURLs are an integral part of the VDP Complete integrated cross channel marketing system. Not all personal URLs are created equal. All of the features required to build and manage a complete cross media marketing campaign with personalized URLs (PURLs), personalized landing pages, email, video, SMS text, unique phone number tracking with fully integrated reporting are included.
All campaigns can feature rich landing pages with variable text, images, links, video and sound. Use PURLs in both print and email direct marketing to help drive response and provide detailed tracking for documented Return on Investment.
A challenge with traditional campaigns featuring a website has been the inability to know which particular recipient looked online but never made additional contact. These potential customers remain anonymous unless there is a method to capture their interest. Each prospect in the marketing campaign can receive a personalized web address. VDP Complete can easily report a visit to this page even if the prospect does not make a purchase, fill out a contact form, or respond in any other way to the offer. Sales forces can receive real time alerts that indicate which specific customer visited the web site, which campaign they are from, and current contact information.
Automated Follow Up
It is critical that these “soft leads” are contacted again. The conversion rate of these prospects can be dramatic and significantly increase the response rate of the entire campaign. VDP Complete can automate email follow ups to surveys or web visits so you can spend time sellin to qualified prospects.
Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now