• Real Time Personalization

Profile Complete® Real Time Personalization

Cross Media From Any Marketing Channel

Profile Complete is the first step in the VDP Complete® marketing system. This turn key marketing program provides instant personalization and one to one marketing for website visitors. Prospects can be driven to the web from virtually any channel and then be identified and served personalized content. One reporting module tracks all your marketing – from print advertisements to phone calls, email, and web hits.

Profile Complete provides instant 1 to 1 variable data marketing for web site visitors. The system conducts a real time match with the national consumer database and immediately provides personalized content to an individual based on their profile. Profile Complete is perfect for cross media applications because it provides a mechanism to measure and track web traffic that is generated from any marketing channel.

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Cross Media 101 Book Updated

Cross Media Marketing 101

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now