• Specialty Marketing - Hotel and Resort

Direct Marketing for Resorts and Luxury Hotels

Variable data increases occupancy rates

Special Properties, Special Guests

You have worked hard to foster an environment that makes guests want to return year after year. The VDP Complete methodology can delve into your house file and determine the key demographic factors that drive your business.

We have extensive experience with luxury hotel and resort properties and understand the circumstances that make your business unique. Our specially tailored hotel program can help drive increased profitability.

Program Benefits

  • Increase average bill and room rate
  • Find the key demographics of your best guests
  • Increase brand loyalty
  • Target similar potential guests
  • Build brand awareness
  • Create an opt-in marketing & rewards programs
  • Receive detailed reports on program effectiveness
  • Test and focus efforts on most profitable message
  • Identify prospects who have visited your website and target them for follow-up

VDP Complete Program Results

  • Reviews program guidelines to discover hidden opportunities based on key demographics
  • Provides direct mail communications specifically tailored to each individual recipient based on key demographics
  • Creates unique web pages (URL’s) with automatically populated opt-in marketing forms for each prospect
  • Increases sales effectiveness, decreases effort, improved response rates and yields higher Returns on Investment (ROI) from the marketing budget
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