• Specialty Marketing - Insurance

Marketing for Insurance, Investment & Financial Planning

Use variable data to find qualified prospects

Special products require the right prospects

You have unique and valuable products and services to offer to customers that need your help. VDP Complete can delve into your territory, determine the key demographic factors that drive your business, and find the best prospects.

We have extensive experience with insurance and financial markets and understand the circumstances that make your business unique. Our specially tailored program can help drive increased sales and help you maintain residuals by keeping clients longer.

Program Benefits

  • Find the key demographics of your best clients and target similar potential prospects
  • Build brand awareness and capture current sales opportunities
  • Increase brand loyalty and maintain residuals longer
  • Create an opt-in marketing & newsletter information programs
  • Receive detailed reports on program effectiveness
  • Test and focus efforts on most profitable message
  • Identify prospects who have visited your website and target them for follow-up

VDP Complete Program Results

  • Reviews program guidelines to discover hidden opportunities based on key demographics
  • Provides direct mail communications specifically tailored to each individual recipient based on key demographics
  • Creates unique web pages (URL’s) with automatically populated opt-in marketing forms for each prospect
  • Increases sales effectiveness, decreases effort, improved response rates and yields higher Returns on Investment (ROI) from the marketing budget
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  • Case studies, sales pointers & successful VDP strategies
  • Information on successful cross media marketing
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