Direct Mail Marketing for Mortgage Professionals
Cross media marketing finds qualified leads that close
Special Programs. Special Borrowers.
The mortgage bust of the last several years has made prospecting difficult. As the market cycle shifts, it is becoming necessary to ferret out the best prospects from a much smaller pool.
We have extensive experience with mortgage professionals and understand the challenges that make your business unique. Our specially tailored mortgage program can help drive increased profitability by finding the best customers to target.
- Find the best borrowers available
- Target the right programs at the right prospects
- Build brand awareness & future opportunities
- Increase the quality of leads generated
- Create an opt-in marketing program
- Receive detailed reports on program effectiveness
- Test and focus efforts on most profitable message
- Identify prospects who have visited your website and target them for real time follow-up
VDP Complete Program Results
- Reviews program guidelines to discover hidden opportunities based on key demographics
- Provides direct mail communications specifically tailored to each individual recipient based on key demographics
- Creates unique web pages (URL’s) with automatically populated opt-in marketing forms for each prospect
- Increases sales effectiveness, decreases effort, improved response rates and yields higher Returns on Investment (ROI) from the marketing budget
Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now