• VDP Complete Video Presentations

VDP Complete Video Presentations

PURL Introduction & Tutorial

New to PURLs and Variable Data Printing? Watch this brief introduction and see how PURLs (personalized URLs) are used in cutting edge marketing campaigns that drive trackable ROI.

Introduction to PURLs (4 minutes)

VDP Complete Case Study: Caterpillar®

VDP Complete's campaign for Caterpillar was selected by the USPS and Kodak to be featured in a video presentation entitled "Direct Marketing Practices that Deliver." This 6 minute segment details how Caterpillar was able to effectively employ a 1:1 cross media marketing campaign and track ROI.

Caterpillar Case Study (6 minutes)

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Cross Media 101 Book Updated

Cross Media Marketing 101

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now